Platform Guides
How Realtors Use Facebook Pages to Win Clients
A strong Facebook page builds trust and showcases listings. Elif's management ensures your posts feel professional and timely.
Hey! If we were sitting together and you asked me how to make Facebook actually move the needle for your real estate business, here's the friendly, no-jargon answer I'd give. I'm not a real estate expert, but I'm deeply interested in social media and I research it constantly so I can share what works in plain language. In this guide, I'll walk you through a practical, global playbook for Facebook Pages—what to post, how often, and how to turn followers into real leads.
I'll also show you how a solid social media manager (like Elif on Fiverr) can take this off your plate so you can focus on listings, showings, and closings.
Why Facebook Pages still matter for real estate
Facebook is where many buyers and sellers casually "meet" you before you ever shake hands. Your Page is the storefront for your brand: it sets the tone, builds trust, and answers the silent questions prospects have ("Are you active?" "Do you know this neighborhood?" "Will you respond quickly?").
When your Page is complete, current, and consistently helpful, it does half the rapport-building for you.
What a trust-building Page looks like
1
Clear identity:
Professional headshot as the profile image; a cover photo that says who you help (e.g., "Waterfront homes in Nice & Monaco" or "Family-friendly homes across Bangalore North").
2
Concise "About" section:
What you specialize in, the service areas you cover, and the languages you speak (useful for a global audience and expats).
3
Contact made simple:
Make sure your phone, email, website, and messaging preferences are accurate. Add a prominent Call-to-Action (CTA) button like Contact Us or Book Now so people know the next step.
4
Fresh content pipeline:
A rhythm you can sustain (more on that below) with a mix of listings, neighborhood stories, short videos, and quick tips.
5
Proof:
Client reviews, success snapshots ("Just sold above asking"), and short testimonials build credibility at a glance.
A simple content mix you can actually keep up with
Think "educate + show + invite." That's the formula I use when I plan real estate content for Facebook Pages:
Educate
60-second explainers ("What is pre-approval?", "How do appraisals work?"), market check-ins ("3 things to know about Q4 inventory"), or step-by-step carousels ("How to prepare for photos").
Show
Story-first listing posts (not just specs). Focus on the life the home enables ("sunset balcony coffee" beats "2BR/1BA"). Include 20–40 second walk-through videos or short Reels for scroll-stopping impact.
Invite
Clear next steps ("Message me for a private tour," "Grab my first-time buyer checklist," "DM 'CMA' for a quick valuation"). Don't be shy—people appreciate direction.
Ideas you can swipe today
  • Neighborhood minutes: Weekly "60 seconds in [Area]" videos—schools, parks, cafés, transit. They're fast to produce and create serious local familiarity.
  • Behind the scenes: Short clips from staging day, inspection day, or your own desk ("how I prep pricing briefs"). This humanizes you without oversharing.
  • Buyer & seller checklists: Turn your most common DMs into mini-guides you can link to. Offer the download via Messenger to capture warm leads.
  • Stories & Reels first: Even if you post a photo, add it to Stories and save it in Highlights ("New Listings," "Open Houses," "Sold"). That creates a browsable "catalog."
Posting rhythm
that fits a busy agent's life
I like a simple 3–2–1 weekly cadence you can stick to globally, regardless of time zone:
3 value posts
(education or neighborhood)—these earn trust and shares.
2 property posts
(new, price-improved, or "why we love this listing").
1 proof post
(testimonial, "just sold," or a client story).
Batch your writing and visuals once a week, then schedule everything. When you get busy, your Page keeps working for you. Set aside 10 minutes daily to reply to comments and messages. Fast replies say "I'm reliable," which is half the battle in winning clients.
Two brief, real-world style snapshots
These are distilled from public Page practices I've reviewed lately—portable and easy to adapt to your market.
"Five-Minute Neighborhoods" (London)
A city agent organizes quick weekly walking tours of micro-areas—think "5 minutes in Marylebone" or "5 minutes by the canals." Each post includes a Reel (cafés, streets, a nearby park), a short caption with who the area fits ("flat seekers who want quiet streets + Zone 1 access"), and a soft CTA ("DM 'MARY' for listings under £X"). Over time, these posts become a discoverable library and generate warm DMs because they solve the #1 fear: "Will I like living here?"
Bilingual proof & process (Manila)
A boutique team alternates English and Tagalog in captions, pairs before/after staging carousels with one line of process ("Day 2: declutter + soft neutrals"), and ends each post with a one-tap message invite. Consistency—not virality—builds deal flow: sellers see a repeatable process; buyers see speed and clarity. If your market is multilingual (Dubai, Toronto, Singapore), this approach travels well.
Turning Page engagement into real leads
Make "next steps" obvious
Use the CTA button:
Set it to "Contact Us," "Call Now," or "Book Now," and link it to a scheduling page or valuation form. That one button often decides whether curiosity becomes a conversation.
Pin a useful post
to the top of your Page (e.g., "Start here: free home valuation & buyer guide"). New visitors instantly see your best offer.
Messenger as a front door:
Offer quick-reply prompts like "Book a viewing," "Request a valuation," or "Ask about schools." Keep it human; reply personally or have your manager triage messages for you.
Lead magnets that actually convert
"First 30 days to list" mini-guide
Cleaning checklist, photographer prep, and a sample timeline.
"What £/$[target] buys in [Area]" carousel
Three properties at different price points with pros/cons.
"5 mortgage myths" one-pager
A friendly explainer you can update quarterly with your preferred lenders.
Going live (without the nerves)
Announce your Facebook Live property tours in advance, set a clear start time, and keep them short (under 10–12 minutes). Think "tour + 3 FAQs." Save the replay, clip the best 20–30 seconds into a Reel, and pin that Reel for the week.
Pro tip: add your contact info on-screen at the start and end so viewers know how to reach you.
Marketplace & compliance (read this if you handle rentals or ads)
Facebook's policies around housing are strict and change over time. Two practical reminders:
Marketplace:
The ability for Business Pages to create real estate listings on Marketplace was discontinued in 2023 in many regions. If you use Marketplace at all, check the current rules in your country and follow the allowed routes (personal profiles or partner feeds) before you post.
Housing ads:
Meta treats housing as a special category with specific requirements (e.g., limited targeting options). If you or your team run any paid promotions, review these policies first and keep your workflows compliant.
Bottom line: double-check policy details before you launch anything that looks like a listing or housing promotion.
Should you use Facebook Ads?
Short answer: organic content + a consistent Page can take you far. But if you want to accelerate reach or collect leads at scale, paid campaigns can help. Here's how I'd frame it for a real estate team:
Start with your Page "engine":
Clean branding, strong CTA, and a month of solid posts. Ads amplify what already works.
Choose one simple objective:
Either Lead Generation (instant forms for valuation requests) or Traffic (to your market page or listing hub). Avoid doing 5 things at once.
Creative that builds trust fast:
Short vertical videos ("walk-through in 20 seconds") and carousels ("3 kitchens under $X"). Clear local signals (neighborhood names) lift relevance.
Respect housing rules:
Mark the special category correctly and keep targeting broad within those constraints.
If you prefer to stay organic, skip ads entirely and lean into Reels, Lives, Groups, and a consistent posting rhythm. Many agents build strong pipelines that way—especially when they show up as helpful neighbors, not just promoters.
Hiring help: what to expect from a social media manager
If posting regularly, answering messages, and editing video feels like "one job too many," I get it. This is where a pro makes everything easier. Here's what I look for when I advise friends and clients on hiring:
Clear deliverables:
How many posts per month? Which formats (Reels, Stories, carousels)? Will they design branded graphics and write captions?
Strategy first:
A content plan tailored to your areas, ideal buyers/sellers, and seasonality—not cookie-cutter posts.
Workflow & approvals:
When do you review drafts? How do you share photos/videos? Who hits "publish"?
Messaging support:
Will they triage Page inbox comments and DMs? What's the SLA for responses?
Reporting:
Monthly summary with reach, saves, messages started, top posts, and learnings for the next month.
Where Elif fits in (and why people like working with her)
Elif's Fiverr gig—"I will be your social media marketing manager"—is built around consistent, branded, organic social media management. Typical deliverables include profile optimization, custom post design, Reels/Stories support, SEO-friendly captions and hashtag research, and hands-on scheduling/consistency. That's exactly the backbone most real estate Pages need to look polished and feel alive week after week.
If you decide to experiment with paid ads later, you can still keep things on-brand by aligning ad creatives with your Page's look and voice. (Elif prioritizes organic management and can collaborate on content for paid ads so everything stays cohesive.)
Your 30‑day starter plan (copy/paste and go)
Week 1 — Set up your Page basics
(branding, About, CTA). Publish:
  • Mon: "Start here" post with your service areas and a friendly intro video (30–45s).
  • Wed: Neighborhood Minute #1 (short Reel + 2 lines of context).
  • Fri: Listing spotlight (story-first caption + 4 photos + invite to message).
Week 2 — Education + proof
  • Mon: "First-time buyer myth" carousel (4 slides).
  • Wed: Client review (screenshot the review; add 1 lesson you learned).
  • Fri: Open house announcement (pin it; add a Messenger quick-reply "Book a slot").
Week 3 — Video push
  • Mon: 20-second walk-through Reel (vertical) with hook text overlay.
  • Wed: "3 things I'd fix before listing" (selfie video + one-line captions).
  • Fri: Neighborhood Minute #2 (focus on after-work lifestyle: gyms, parks, cafés).
Week 4 — Warm invites
  • Mon: Seller checklist (download via Messenger).
  • Wed: "Ask me anything" post—answer 3 questions in comments that day.
  • Fri: "Just sold / just leased" proof post with a gracious thank-you.
Quick checklist (save this)
Branding: Profile + cover set; consistent colors and fonts.
CTA live: Button added and linked to scheduling or valuation form.
Approval workflow: You review posts weekly; your manager schedules.
Inbox: Standard replies set; real human answers within business hours.
Compliance: If you run any housing-related promos/ads, review the current rules first.

My friendly nudge: If your day is already packed with showings, consider delegating the Page work. A consistent, on-brand presence compounds over time, and outsourcing it lets you stay in your zone of genius—serving clients.
Next steps
If you want a hands-off way to get your Page humming, take a look at Elif's Fiverr gig: be your social media marketing manager.
We also published a comprehensive review of her gig on our website—worth reading if you like to see deliverables and workflow before you hire.
Either way, I'm rooting for you: build a Page that feels like a helpful neighbor, and you'll win clients who already trust you before they ever walk into a showing.
Ready to win more clients?
Your Facebook Page is waiting to become your best lead generation tool.